EFFECTIVENESS OF DIGITAL STRATEGIC BRANDING FOR MSMEs USING TIKTOK

Brands play an important role in corporate identity and internal image formation people's minds. What's more, we are currently living the digital age. The emergence of technology boosts MSME activities Enterprise (MSME), including brand building. But problem is lack awareness MSMEs building a brand, only few Indonesia using media. Therefore, it hoped that small medium enterprises can increase be able to Accommodating maximum use internet media, enabling brands international market. From existing problems, necessary discuss basic concept Small, micro brands, barriers implementation small, main key construction Branding era, strategies for brands. This study uses Qualitative descriptive method, literature through related books, Journal Website. survey results show strategy very Implementation progress existence Internet media promote implement strategies.